Free SEO Tools

I have composed a list of what I think are the best free SEO tools, they are in no particular order. If you feel like I have missed out an SEO tool which you use please let me know and I will test it out and include it if I feel it should be on the list.

Web Applications

Google Keyword Tool

The Google Keyword Tool is by far the most useful Free keyword research tool available, it not only shows search volumes but also how difficult the competition is.

Google Webmaster Tools

Webmaster Tools is perfect for checking keywords you may be ranking for but didn’t know about and also for checking that you have no crawl or html errors on you site.

Google Analytics

This is by far the best website analytics application you can use, with lots of extra features like Goals and Real time data also the ability to be able to link in your Adsense account so you can see which pages earn you the most money is great.

Keyword Density Tool

This tool comes in really handy when working on your on-page SEO, it will scan any page and return to you your most used keywords and the keyword density of each in a percentage

On Page Analysis

The on page analysis tool will scan any page and give you an instant On Page SEO report unlike many other which require you to add in an email and wait for it to arrive.

Majestic SEO Tools

Majestic’s tools are very useful when comparing backlink data between your site and a competitors. Majestic has their own web index and it updates more then Yahoo Site Explorer, it also shows a lot more data.

Google Toolbar

The Google Toolbar is great for checking a websites page rank!

Alexa Toolbar

The Alexa Toolbar makes it easy to check a websites Alexa rank, it also allows people to see what a website used to look like.


Once of the best plagiarism tools online, the free version allows you to check any page on your website – the paid version allows you to paste content into the search box and check for duplicates before setting the page live; very useful if you hire copywriters!

WordPress Plugins

All In One SEO

The all in one SEO plugin is really effective and can make your blog much more search engine friendly. It adds the ability to manually add in meta descriptions or to let the plugin auto generate them. It also make it easy to no index the tags and categories.

Redirect Plugin

From time to time you need to setup a redirect and instead of using the WordPress’s basic redirect tool which only sets it up as a 302 redirect, you should be using the Redirect Plugin which allows you to setup 301 redirects easily

WP Super Cache

Site speed is important for your users, it also plays a small part in your search engine rankings, this plugin will most definitely increase your site speed.

Free Downloadable Applications

SEO PowerSuite

Link Assistant AKA SEO PowerSuite provide a great set of tools which include and Rank checker, link assistant and a WebSite Auditor. They offer a free and paid version.

Screaming Frog

Screaming Frog, similar to Xenu is great for checking for broken links. However it does a lot more than just this – it scrapes meta and title tags allowing for easy editing using the built in export to CSV function. It also has the capacity to create an XML Sitemap.

Xenu’s Link Sleuth

Link Sleuth is a great tool for checking broken links, 404 pages and crawl errors.

I will add to this list as I find more useful free tools. If this page has been useful to you please do Tweet + Like it!