Google’s Rolling out a New Advanced Segments Interface for Analytics

Some users may be seeing the new advanced segments interface when they login today; the interface changes do not add many more new features but it does make setting up and creating advanced segments a lot easier.

The below screenshot (click to enlarge) shows the new advanced segment overview, which is a major improvement over the checkboxes; you now drag and drop segments into place.

advanced segments overview

As mentioned before, the ‘Create New advanced segment’ interface has also been given a revamp; making it much more user friendly for the non-technical users:

create advanced segment

This is just one of the many new features Google have been introducing to Analytics recently, seems like they are working hard on improving not just the features, but the interface and usability – let’s hope this isn’t just them building it up ready to start charging for accounts!