Moz provide some of the best SEO tools in the industry, but they are not free and compared to some of the competition they are expensive, so is Moz really worth it? Let’s take a closer look:
Moz has changed a lot since it was first released, one of the biggest changes is the new-ish ‘Campaign Manager’, this really changed the way you used Moz. With this added functionality Moz went from being a great place to find SEO tools to being the place you went to manage, monitor and report on every aspect of your SEO campaign; once you have created a campaign you can use all of the available tools.
They offer a host of extremely useful SEO tools, and unlike some other sites, especially free sites they are maintained and work well, some of the tools included in a subscription are:
Every SEO needs a descent rank tracker, no matter how many times you tell your clients that getting ranked for one or two key terms isn’t the way SEO should be done, they don’t listen, they always want to see their page ranking higher for a few select terms, or in other words ‘Trophy Keywords’.
This tool makes it extremely easy to report on current rankings for any keyword, as well as showing historic rankings in a nice graph.
Their rank tracker also allows you to get rankings for a number of search engines, not just Google but also Google UK, Bing, ask and Yahoo; you can set it to search in most countries.
Other than the above points, what makes the Moz rank tracker much better than any other tracker I have used, is how accurate their results are.
Keyword Difficulty Tool
For me personally, this is by far the best tool Moz has to offer, forget manually checking out the top ten websites ranking for a keyword and determining how competitive it is by checking their back links and on-page SEO. This tool does it all for you with a click of a button.
The full report details the top 10 results for a given keyword going into a lot of detail such as:
- Inbound links
- Keywords in domain
- Domain and page authority
- And more…
It also displays search volumes for the given keyword, which is extremely useful.
Open Site Explorer
Open Site Explorer is a godsend, especially since the Yahoo site explorer was shut down. It allows you to view all of the back links pointing to a domain, and a since page, sorting all using Moz’s own ranking metrics ‘Page Authority’ and ‘Domain Authority’, as with the ‘Moz Rank’ metric (Moz’s own version of PageRank) they are scarily accurate.
The on-page Analysis tool allows you to pull a full on-page SEO report for any page. The reports detail what elements on pages can be improved and grades each page on a scale of F to A.
The best part about the on page analysis tool is that it doesn’t just tell you what you need to improve, it actually tells you how to do it, and why you should improve it along with best practices.
Probably one of the most useful tools within the Moz suite, it displays all crawl errors including:
- 4XX not found errors
- 5XX denied errors
- Missing title tags
- Duplicate page content
- Duplicate titles
- Pages blocked by robots.txt
As well as errors it also reports on warnings, including:
- Overly-Dynamic URL’s
- Temporary redirects
- Meta refreshes
- Title tags too short/long
- Too many on page links
- Missing meta tags
And if that wasn’t enough, it also reports notices such as:
- URL’s too long
- 301 redirects
- Meta-robots nofollow
- Pages blocked by meta robots
- Rel canonical tags
This is a fairly new feature within Moz, and a very powerful one. It allows you to track and report on your own social accounts, as-well as compare your accounts with competitor accounts.
This tool single-handedly shows you how you fair against your competitors in terms of links. When you setup a campaign within Moz, you have to input 3 competitors – this then allows you to compare multiple metrics one of which being links.
The link analysis report allows you to easily compare the amount of links, MozRank/Trust against your competitors; as well as the split of no followed and followed links and domains. You can also view their top 5 most powerful links and yours, allowing you to poach them if possible 😉
The traffic data app allows you too connect Google Analytics with Moz giving you some extra data to play around with. Including displaying branded search terms, and showing how many visitors arrived at your site via the keywords you’re tracking.
This review is in no way comprehensive, there are a lot more features within the Moz tool-set – but for me the above have proven to be most useful.
I believe the Moz tools are some of the most powerful around – and I’ve tested a lot. However, the cost is fairly high (starting at $99 per month) but it does come with a 30 day free trial. I would like it if they had a smaller package where you could only create 1 campaign (currently the lowest is 5), because if you are a simple website owner or a small business the chances are you will only have the one website.
Other than that, there is not much else to say about Moz in terms of negative comments – I would definitely recommend them to other consultants and agencies, I don’t know how I coped and kept on top of everything before I had access to these tools.